Krupa Shah

About

Services

Process

Get in touch

Book a consultation

Krupa Shah

B2B Marketing Consultant

Hi, I'm Krupa. Your partner for high-impact, scalable marketing programs.

With 14 years in marketing and a decade in B2B SaaS, I’ve helped a diverse set of startups scale from $1M to $30M+ ARR by building and executing strategic growth programs.

Get in touch

Let’s build your growth engine

As a fractional marketing leader, I partner with founders and marketing teams to build strong go-to-market foundations, optimize programs, and drive operational efficiency. Here are some of the areas I can help you.

Full-funnel marketing strategy

Develop a tailored approach to attract, engage, and convert your ideal customers.

Demand generation campaigns

Build strategic programs to capture demand, fill pipeline, and drive revenue growth across

ABM programs

Engage high-value accounts with targeted, multi-channel campaigns.

Website overhauls and updates

Refresh, expand, or optimize your website to efficiently drive leads and revenue.

Marketing tech stack & ops

Implement tools, workflows, and processes to improve campaign effectiveness.

Sales collateral

Create pinpointed sales assets to enable your sales team and move deals forward.

Consulting Services & Packages

Ways we can work together

Whether you need a strategic partner to build marketing programs from the ground up or an experienced operator to refine and execute strategy, I'll seamlessly integrate into your team to accelerate momentum and results. Here are some ways I've collaborated with clients.

Marketing foundations

For startups who need help establishing the building blocks of a successful marketing acquisition program without a team in place.

Phased marketing launch plan

Marketing tech stack implementation

Hiring plans & resource mapping

Hands-on execution to kick-start efforts

Marketing foundations

For startups who need help establishing the building blocks of a successful marketing acquisition program without a team in place.

Phased marketing launch plan

Marketing tech stack implementation

Hiring plans & resource mapping

Hands-on execution to kick-start efforts

Marketing foundations

For startups who need help establishing the building blocks of a successful marketing acquisition program without a team in place.

Phased marketing launch plan

Marketing tech stack implementation

Hiring plans & resource mapping

Hands-on execution to kick-start efforts

Fractional marketing leadership

For companies without a full-time marketing leader to direct strategy and provide expert guidance.

Pinpointed strategy development

Interim team management & coaching

Reporting & efficiency optimization

Hands-on execution as needed

Fractional marketing leadership

For companies without a full-time marketing leader to direct strategy and provide expert guidance.

Pinpointed strategy development

Interim team management & coaching

Reporting & efficiency optimization

Hands-on execution as needed

Fractional marketing leadership

For companies without a full-time marketing leader to direct strategy and provide expert guidance.

Pinpointed strategy development

Interim team management & coaching

Reporting & efficiency optimization

Hands-on execution as needed

Project-based marketing support

For teams who need specialized expertise to up-level efforts or unlock bandwidth.

Integrated campaign development

Website overhauls & expansion

Digital marketing campaign management

Lifecycle & nurture campaigns

Project-based marketing support

For teams who need specialized expertise to up-level efforts or unlock bandwidth.

Integrated campaign development

Website overhauls & expansion

Digital marketing campaign management

Lifecycle & nurture campaigns

Project-based marketing support

For teams who need specialized expertise to up-level efforts or unlock bandwidth.

Integrated campaign development

Website overhauls & expansion

Digital marketing campaign management

Lifecycle & nurture campaigns

Custom solutions

I'll work with you to build a tailored package or engagement structure that works best for your goals.

Custom solutions

I'll work with you to build a tailored package or engagement structure that works best for your goals.

Custom solutions

I'll work with you to build a tailored package or engagement structure that works best for your goals.

Get in touch

Process Overview

How we'll work together

I'll bring expertise, structure, and strategic oversight — taking the heavy lifting off your plate. Here's how we'll get started.

Discovery

We’ll kick things off with deep-dive sessions to understand your current state, goals, challenges, and existing resources.

Define

I’ll develop a phased marketing strategy — starting with low-hanging fruit and foundational improvements, then advancing to more complex tactics.

Execute

With a hands-on approach, I’ll create, launch, and optimize multi-channel programs along with the supporting assets needed to drive impact.

Iterate

We’ll continuously test, analyze, and refine marketing programs to enhance performance and accelerate growth.

Driving impact for high-growth startups and enterprises

0-1

Proven track record of helping companies scale from 0-1 and beyond

Highly analytical, systems-oriented, and collaborative, Krupa is an expert at testing and optimizing demand generation programs.

Carla Dorwart

CEO, Levi9

Krupa is a data-driven marketer with deep expertise in customer acquisition, recognized for delivering efficient strategies that drive measurable results.

Alyssa Jarrett

Director, Brand Marketing

Iterable

Design Director, 3Lateral

14+

Years of growth marketing experience

Get in touch

Reach out and share details about your project. Ready to discuss an engagement? Book a 30-minute consultation here.

krupa.y.shah@gmail.com